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                           <title><![CDATA[Borders Australia Launches eBooks Platform powered by Kobo]]></title>
                           <description><![CDATA[Wednesday 19 May 2010;  CHANGE THE WAY YOU READ FOREVER &ndash; OPEN STANDARDS WITH CONTENT AVAILABLE ON POPULAR DEVICES, INCLUDING THE IPAD A GREAT RANGE OF AUSTRALIAN CONTENT Borders Australia has today launched its eBooks offering, giving Australian consumers the ability to read eBooks anytime, anywhere and on any enabled device of their choosing. The Borders eBook platform is "Powered by Kobo", a global eReading service. At launch, book lovers will be able to choose from a great range of dedicated Australian content delivered on the Borders eBooks platform. From today, Borders will also start selling its own eReader...]]></description>
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                           <pubDate>Fri, 4 Jun 2010 08:32:35 +0100</pubDate>
                           
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                           <title><![CDATA[Borders Launches Online Price Guarantee]]></title>
                           <description><![CDATA[Thursday 29 April 2010; Borders online announced today a price guarantee that ensures Australians will always buy books cheaper online at home than on Amazon.com   The announcement came as Borders confirmed it would launch their eBooks platform and eReading device on May 13.   The Borders online price guarantee which will commence from 30 April 2010 signals a new era in the way Australian book sellers compete in the global online market.   The guarantee applies to the delivered price of a book to Australia.  Borders are confident their pricing is competitive with Amazon, however...]]></description>
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                           <pubDate>Fri, 4 Jun 2010 06:50:32 +0100</pubDate>
                           
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